We were approached by Remarkable in the Spring of 2022 and tasked with building a bespoke end-to-end sales funnel for one of their flagship training programmes; Intent-Based Leadership, or IBL for short. Remarkable Ltd is licensed to deliver the highly-regarded Investors In People accreditation to companies across Scotland. Their Intent-Based Leadership training courses aim to empower employees at all levels of an organisation to take autonomy for their own work, improve their productivity, and increase overall staff morale. Our work with Remarkable Ltd included building a sales funnel that incorporated data analytics, landing page development, and email/SMS automation, with the ultimate goal of selling 8 tickets to the training course priced at £2,000 each.