Karly Ashworth is a soul coach, hypnotherapist, and influencer from Fife, Scotland. In 2022, we were tasked with building her new website and booking system, optimising it for SEO, and setting up email and SMS automated marketing campaigns. Karly, with over 30,000 followers on Instagram alone, was keen to provide a home for her community to visit and interact with her content. The resulting website features a podcast, blog, and media section, allowing her followers to keep up to date with Karly’s latest activities. The website also features an online store where a variety of physical and virtual merchandise can be sold, and a booking application was installed to improve the experience of her coaching clients.