A collection of our thoughts on all things digital marketing and web design

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Nudge: the tiny changes that make a big impact

If you’re looking to change someones behaviour, a simple nudge could be the perfect solution for you. In this insights article, we’ll look at the science behind this Nobel Prize winning approach to altering human behaviour.

Using Jakob’s law for better web design

Jakob’s law is one of the key principles behind successful website design. In this insights article, we’ll explore what Jakob’s law is, and how it can be used to create better, more intuitive browsing experiences.

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